Jack Pat Wood | Eco Friendly ideas

TAG | Sustainable Fashion


Special thanks to JMZ Productions for the amazing videography. c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. c. marchuska is sold online at www.cmarchuska.com and at the following stores: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), A Green Wardrobe (Sausalito, CA), Therapy (Auburn, AL), Bangle & Clutch (South Windsor, CT) and Berlin’s (Charleston, SC).

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cmarchuska eco-fashion line web series commercials. Directed by Daniel Brothers. Director of Photography: John Michael Zervoulei. Steady-Cam Operator: Mitchell Frye. c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. c. marchuska is sold online at www.cmarchuska.com and at the following stores: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), A Green Wardrobe (Sausalito, CA), Therapy (Auburn, AL), Bangle & Clutch (South Windsor, CT) and Berlin’s (Charleston, SC).

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Over the last years there has been a relative rush of books on eco and ethical fashion published across the globe. We think this is an excellent indicator of the public’s awareness of how, what, where and whom produced the clothes in our closets.

Sustainable fashion is fashion that is designed to be environmentally friendly. Fashion designers have recently adopted the idea of sustainability, using more environmentally-friendly materials and methods in clothing production like reduction in wastage, reduction in chemical usage, usage of scrap fabric, gunny bags etc. But are the apparel made out of them actually wearable? Yes, the answer is Dpol technology which can produce ecoi friendly garments which can actually divert us to sustainability keeping the costs low, so as to influence the fashion market on a big picture

The country where Mahatma Gandhi once created a revolution by wearing a simple locally hand woven cotton garment called the Khadi as a sign of independence is still a leader in terms of textile innovations. From high tech weaving to rediscovering ancient dyeing traditions, India has some interesting new answers for eco fashion design.

The first breakthrough comes from August Designs www.august.synthasite.com, which has taken an in depth approach to garment construction and developed a brand new patented technology called DPOL that produces ready to stitch, shaped, woven garment components. This considerably reduces fabric loss by approx 15-20% and lead time by approx 50%. DPOL supports sustainability by reducing chemical and other wastages (dyes, fibers, yarns, energy) by 17%-20%, thus imparting the eco-friendly nature to the apparels right from the inception of the process to develop the garments.

Apart from the eco-friendly aspect of the innovation, there are many notable uniqueness, some of these are: Continuity of design, proportionate design, non repeatable design and motifs etc.

The DPOL technology can be used to manufacture high quality fashion garments with mitering at various panels. Another advantage is that it can also support smaller orders: with quantities starting at one single unit, one can get garments according to their own fit, style and need. This could open brand new possibilities for sustainably minded designers: presently designers source normal fabrics and do the surface ornamentation (embroidery/prints etc) whenever required .This method gives them the opportunity to put the design into the fabrics. One can have different weaves or designs on pockets, collars, cuffs or wherever required. Weaves can produce different textures and designs as desired and fabrics can be designed as per the final silhouette of the final garment so that right kind of design falls at right place, giving a brand new meaning to custom-made!

Siddhartha is a graduate from National Institute of fashion technology, India. His dream has been to color the canvas of fashion in a unique sustainable way.

Siddhartha has been working with notable designers of India. His signature DPOL technology has been acknowledged and appreciated at National level seminar by stalwarts of fashion and textile industry. Also, won best innovator award in the field of fashion, at NIFT in May’2008. He has enthralled his audiences as a principal speaker for his innovation at national and international conferences and workshops.

Marked with 2 years of research, he invented DPOL technology and there after went ahead to acquire a patent for it. Leveraging on the technology he produces eco-friendly, sustainable, economic, state of art products. His collection showcases the ability and benefit of technology in aesthetics. Not only this, there are many commercial benefits which wraps drastic decrease in lead time, minimal usage of chemicals and minimal waste during production. He introduce to the world a collection prepared using his technology giving a new dimension to design.

He believes in elegance and simplicity, with this he presents to you the brand ‘August’. August is here to dress the world, both men and women in indo-western clothes. Glory of colors, grandeur of design, attention to details, makes the sumptuous dream a reality. August accentuates the concept of freedom and flow as the soul of all ensembles. Overall this culminates to a majestic collection and lives up to the literal meaning of the brand name ‘August’.

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cmarchuska eco-fashion line web series commercials. Directed by Daniel Brothers. Director of Photography: John Michael Zervoulei. Steady-Cam Operator: Mitchell Frye. Music by The Band of the World www.thebandoftheworld.com c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. c. marchuska is sold online at www.cmarchuska.com and at the following stores: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), A Green Wardrobe (Sausalito, CA), Therapy (Auburn, AL), Bangle & Clutch (South Windsor, CT) and Berlin’s (Charleston, SC).

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May/10

20

Spring/Summer 2010


Special Thanks To Jonathan Monina & Sean Cunningham for their amazing videography. Thank you Peter C Lam for hair. Thank you to KMS California for the amazing hair products. Thank you to elf cosmetics for their makeup products. Thank you to Julia Cairo for her styling genius. And thank u to my talented models, amazing team and photographer Erik Dong. c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. c. marchuska is sold online at www.cmarchuska.com and at the following stores: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), A Green Wardrobe (Sausalito, CA), Therapy (Auburn, AL), Bangle & Clutch (South Windsor, CT) and Berlin’s (Charleston, SC).

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cmarchuska eco-fashion line web series commercials. Directed by Daniel Brothers. Director of Photography: John Michael Zervoulei. Steady-Cam Operator: Mitchell Frye. c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. c. marchuska is sold online at www.cmarchuska.com and at the following stores: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), A Green Wardrobe (Sausalito, CA), Therapy (Auburn, AL), Bangle & Clutch (South Windsor, CT) and Berlin’s (Charleston, SC).

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www.cmarchuska.com Videography by Jonathan Monina and Sean Cunningham c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisicated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. Current stores carrying c. marchuska include: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), Branch Out (New Orleans, LA), TENET (Aspen, CO) and Berlin’s (Charleston, SC).

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Videography by jmzproductions c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. c. marchuska is sold online at www.cmarchuska.com and at the following stores: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), A Green Wardrobe (Sausalito, CA), Therapy (Auburn, AL), Bangle & Clutch (South Windsor, CT) and Berlin’s (Charleston, SC).

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