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The fashion industry has woken up to embrace an altogether new trend by the name of “green trend” or “eco trend”. This Go Green culture actually refers to use of eco-friendly ways to produce things of use like clothes, bags, and other accessories. According to STEP (Sustainable Technology Education Product), eco fashion trends pay special attention to “the environment, working conditions of the people in the [fashion] industry and the health of the consumers.” Hence these efforts are oriented towards striking a perfect balance with nature as well as keeping everyone happy.

Green fashion clothes have to meet certain criteria before living up to its expectations. Eco-friendly clothes are made of raw organic materials that cause no harm to the environment. It is vital for all eco-friendly products to be organic so that they can serve the purpose of their existence. Around 70% of our clothes are made of cotton. These days, cotton crops are fed on pesticides which are poisonous to the environment. Hence use of organic cotton becomes obligatory.

Organic cotton is grown without the use of pesticides and insecticides. Besides being very expensive to the farmers, pesticides and insecticides spell immense harm to the environment. Hence cutting them off from the production process is the healthiest option.

Besides organic cotton, linen, organic wool, natural dyes, and hemp are being used widely in the fashion industry under the Go Green banner. Linen is made from flax and uses minimum amount of fertilizers. Use of natural dyes made from plants, vegetables and roots keeps off those polluting contaminants which can be highly poisonous once they enter the food chain.

Hemp is one item that can be used to produce eco friendly clothing as well as reusable shopping bags. Hemp is the common name for plants of the entire genus Cannabis. Industrial hemp is used in the following- paper, textile, biodegradable plastic, health food, fuel, bags.

With environmental concerns making headlines every other day, the fashion industry has done well to keep pace with people’s inclinations. Today’s style mantra is being eco-friendly but with style.

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Eco friendly products are goods and services that were manufactured with the idea that the process of producing and distributing them will not have a negative impact to the environment. Increasing awareness and concern for the environment has been affecting a lot of industries, with the “green” movement and ideals seeping into the collective consciousness of the buying public. There are many people who want to make a contribution, no matter how small, to protect the environment, which is actually a very good thing.

As a result of the public’s efforts to be more environmentally friendly, Eco friendly products can now be found everywhere from online stores to actual stores at the mall. To be called eco friendly, a product, such as clothes and accessories, must be made up of materials that were created and manufactured from organic materials. For example, cotton is the most predominantly used material for clothing. When growing cotton, the farmers sometimes used pesticides to protect the quality of the cotton. For eco friendly purposes, this has to be done away with. Pesticides should not be used in the production of cotton. The large-scale production and use of materials such as rayon has been a leading cause of environmental problems like deforestation. In keeping with the efforts of trying to maintain the ecological balance, several alternatives are being pursued to protect the environment. Chemicals, such as dye used for coloring the fabric, should also be scrapped. These chemicals are harmful to the environment and can also be detrimental to people’s health. If the fabrics and textiles made for manufacturing clothes can be produced without dyeing, thus eliminating the use of harmful chemicals, then it will be much better for the environment and the public. Moreover, the fabric should also be made to be more long lasting. If the clothes easily become old and worn out, disposing them can be an environmentally problematic option because these materials do not decompose easily. They will keep filling up garbage dumps and contribute to pollution and waste. Therefore, Eco friendly products must be made of strong and renewable materials. Recycling is also a considerable option. Clothes can either be made from recyclable plastic bottles and reusable fabrics. The above-mentioned processes may be small things compared to the wide-scale environmental issues but the tiniest things can have a huge impact if this is to be taken seriously. Fortunately, although the eco friendly production of cloth products and other accessories is still relatively new, it already has gained much popularity that even the most famous designers and fashion world’s who’s who are increasingly being swayed into promoting and supporting the go green movement.

However, protecting the environment is not the only objective of eco friendly campaigns. They also protect the rights of individuals for fair trade. Eco friendly products, besides being in most part organic, must also come from manufacturers that provide their workers with genuinely fair and decent working environment. They must be working in comfortable conditions and are being paid fair wages according to their hard work.

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