cmarchuska trunk show at private residence in New York City featuring eco-fashion designs, vodka from Heavy Water and Guest of a Guest Special thanks to JMZ Productions

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Estethica is the eco-friendly fashion showcase of London Fashion Week and SS10 was sponsored By Monsoon for the fifth season running.  Eco designers not only have to create beautiful pieces that will set our hearts racing; they have to ensure the environment is not damaged, the rights of workers are fair and resources are not wasted.  Tough call but as you can see below, they have pulled it off:

Not dragging their feet are two eco-friendly shoes designers: Beyond Skin and Nina Dolcetti.

Beyond Skin are vegan shoes designers using PU plastic rather than leather. Their SS10 collection introduces a capsule evening wear range. They are excited about the US store Anthropologie arriving soon in to the UK (Regents St.) because they will be stocking their new pumps  ”Beyond Skin Sole”.

Nina Dolcetti designs leather footwear but only uses left overs, off-cuts, old colour swatches and any other unwanted pre-consumer waste to create her shoes. Left over leather soles are used from other shoe companies, re-cut and re-stamped with the correct size.  All the shoes are limited editions as the design and colour depends on the left overs.  So if you want to be ethical but can’t bear to give up your leather shoes – this is your kind of brand.

Hats off to Pachacuti who design fedoras and panama hats whilst ensuring just remuneration for current weavers, ensuring sustainablilty and training a new generation in weaving techniques.Their SS10 collection was inspired by the painters and sculptors of St. Ives in Cornwall, with the interweaving diamond shapes drawn from the sculptures of Barbara Hepworth.  Vivid colours and intricate detailing keep the authenticity of the Inca heritage.

Makepiece spins a yarn with their SS10 knitwear collection “the Matrimony” which was inspired by  Nicola Sherlock’s (the designer) own wedding this year. This collection sees delicate fine knitwear with ruffles, ruching, ribbons and plaits creating a romantic feel. Light airy colours of sky, petal, lilac haze and cream mingle with more earthy colours of evening green and dark earth.  The knitwear company is based in the Yorkshire Pennines where they take the natural yarns from their own sheep, spin them as locally as possible and knit them in their own community.  Buy from Stella, 5 Upper Market Hall, Camden Lock, London.

Anatomy’s SS10 collection shows tailored pieces in navy with an accent of red in buttons and buckles. Fabrics used are bamboo for their denim pieces; hemp and cotton blend for their fun stripey pencil skirts and jackets ; and a linen silk blend. Best sellers are their fencing styled waistcoats and jackets which flatter the figure and emphasise or give the illusion of a waist. A perfect brand for the woman who prefers her clothes structured. Buy online from www.devidoll.com

The Bees Knees – Designer Ada Zanditon created a Buzz with her SS10 collection “The Colony”. Inspiration came from bees. Main palette is red and navy. Hexagonal shapes were widely used  in patterns (as seen in the red tunic dress on the hanger) and to make 3D sculptural pieces such as the navy interlock skirt & cape. All fabrics used are organic and natural. Her designs can be bought from Digitaria, 60 Berwick St. London.

Soaring high is Christopher Raeburn’s SS10 collection made of re-appropriated military parachute fabric. The garments are brought to life with splashes of rainbow colours – red, orange, yellow, green ,blue, indigo and violet, with circle cut outs appearing on lapels and around hoods for decoration. Mainly designing outerwear such as parkas, bomber jackets, macs, capes and ponchos, Raeburn has created a capsule collection of dresses for SS10 with his orange creation being worn by Hilary Alexander to Downing Street.  Also this season, he has introduced the “jellyfish” bag made of woven netting with parachute fabric and cord .His designs for men can be bought from Liberty and for women in Browns Focus.

Elena Garcia’s SS10 collection is called “ Silk Safari” and was inspired by the films The English Patient and Lawrence of Arabia. Colour palette is chocolate brown, charcoal and ivory to capture the romance and the earth tones of the landscape in these films.  Garments come in one size but can be adjusted by means of ribbons or shell buttons – great concept when you’ve eaten too much for dinner!  The garments are made from organic and peace silk.

Beautiful Soul specialises in creating pieces from Japanese vintage kimonos (dating back to the 1940’s)  and has named her SS10 collection ”Miss Butterfly” after Puccini’s Madam Butterfly. Another source are vintage saris, and other fabrics used are peace silk, organic jacquard, handloom cotton and bamboo jersey. Although the designs can be reproduced, each garment is exclusive due to the fabrics used originating from a limited source of vintage kimonos and saris. Beautiful Soul is happy to create commissioned pieces and for you to select your own Japanese vintage kimono for the fabric.  You can buy  from Junky Styling , 91 Brick Lane, London.

Article 23 in the UN Declaration of Human Rights states “Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity”. And this is the commitment for Paris based fashion brand Art.23 whose garments are made in India where they ensure the most fundamental rights of the workers are upheld and their vital needs are seen to. Art.23’s SS10 collection was inspired by “Alice in Wonderland”- invoking the spirit of Alice for adventure in their women’s collection and a minimalist man in Wonderland who is ready for any occasion in their men’s collection.  Coral for women and mauve for both are the SS10’s colours to join their basic black and white palette. Truly playing in Wonderland sees the introduction of the Unisex collection with t-shirts, shirts and the unisex fantasy trench coat sporting six engraved buttons with closing for man & woman. SS10 also sees the introduction of peace silk jersey to their fabrics of organic cotton.  Buy  from  KJ’s Laundry, 74 Marylebone Lane, London .

Fifi Bijoux’s SS10 collection is in ethically mined silver and romantically called “Two Hearts Collide”. This is the first time they have introduced silver usually creating delicate pieces in gold. This is for the woman who prefers luxury timeless jewellery.  They also specialise in ethical engagement and wedding rings. Buy in London from Charles Fish, Canary Wharf; Cerise, 94 Columbia Rd, E2; Eco Age 213 Chiswick High Rd; Equa, 28 Camden Passage, Islington; or Nude, 36 Shepherd’s Market, Mayfair .

Estethica designers have shown that we can maintain our fashionable individual style; whether it is tailored, structured, romantic, bold, casual, quirky or glamorous; and keep the environment safe, ensure no-one is exploited and resources are not wasted. We can now strut our stuff happy with the knowledge we not only look great on the outside, but we feel good on the inside.

For help with eco-friendly personal shopping in London and image consultancy visit frumpytofunky’s website: www.frumpytofunky.com

2010 · Barbara Hepworth · Colour Swatches · Diamond Shapes · ecofriendly · Estethica · Evening Wear · Fashion · Fashion Showcase · Fedoras · Fifth Season · Inca Heritage · Knitwear · Leather Footwear · Leather Shoes · Leather Soles · London · London Fashion Week · Matrimony · Panama Hats · Plaits · Shoe Companies · Spring/Summer · St Ives · Vegan Shoes · Vivid Colours · Week

This is one of my limited edition shirts featuring swarovski crystals and metal screwback studs. Tell me what you think and visit strippedbybradscott.com to learn more. It has the spikes like Jason Derulo’s jacket in his ridin solo music video TAGS mens fashion, mens fashion 2010, stripped…

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Courtesy of JMZProductions

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Being green is in from housing to now fashion, eco-friendly living is making a huge impression. Recently, companies have been making a huge effort to create eco-friendly products and an equally huge effort to market the fact that they are doing so. Thus, it is now becoming easier and easier to care about your environment, here are some fashion trends that are sure to have a low impact on your mother earth.

You would have to have lived in a cave over the past decade not to know that solar and the environment are some of the most pressing issues in our world today. Well a company called Costume National’s has come out with a product that is a purse with solar panels built in. Completely self sustained the solar panels on this purse allows its user to connect their gadgets to the USB outlets attached to them making it easy to avoid electrical outlets.

Many shoe designers are also making what are known as vegan shoes or non leather to be more specific. These shoes are created from all manmade materials such as wood grain and rubber. While they may sound too earthy for you, they actually do look like leather and not cardboard.

Many companies are also taking their product lines a step further and have introduced reusable shopping bags. These bags are often made out of canvas and are roomy enough to actually grocery shop with. Many stores have also created hot designs for the front that are making them fashion accessories as well.

Another eco-friendly fashion trend that is becoming increasingly popular is bamboo cotton. While these items can be a bit on the pricey side they are softer than anything you have ever felt. Bamboo fabric is a natural textile made from the pulp of bamboo grass and is more sustainable than most other textile fabrics. It is also light, strong, is mostly antibacterial and has excellent wicking properties.

One last trend to look out for is hemp fabric. Hemp is earth’s most beneficial agricultural crop and has being used to provide humans with all of their basic needs from food to clothing to shelter and medicine. Hemp clothing though has some awesome characteristics; they are warm as well as soft and reasonably priced as compared to bamboo fabric. Some say that hemp garments are style, comfort and environmental awareness all in one garment.

So whether you are looking for a purse, a hat, a t-shirt or a wedding gown there is an eco-friendly designer who has already met your needs. And make sure you are keeping your eye out because this trend is just getting started!

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www.fashion-conscience.com Liposuction involves the removal of excess fat from the body. It’s a relatively simple surgery that doesn’t involve much risk for healthy individuals. Because it isn’t done for health reasons, this surgery is considered to be purely cosmetic. It may boost the recipient’s confidence to look a little better, but the question arises: Should a person get a surgery just for cosmetic reasons? This article will discuss some of the ethical concerns surrounding the procedure. To understand the ethical concerns, one must know a little about liposuction, how it works, and who can get it. During the surgery, tiny incisions are made and fat is sucked out through a straw-like instrument. The surgery can only be safely done on a small area of the body, and a local anesthetic is used to numb the area. Many people are surprised to learn that only a few pounds can be safely removed at one time, usually ten pounds or fewer. It may also be surprising to learn that liposuction is only safe for people who are already within a healthy weight range.liposuction

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www.ascensiononline.com – The Fairtrade Eco Fashion people. The best sustainable and fairtrade Fashion brands from around the world. Lovely, lifestyle things – made beautifully, made ethically, and wherever possible, made from organic materials.

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You hear more and more about eco-friendly clothing lines these days. But we met up with one designer who started his company long before going green became cool. He is the man behind the fashion label “Organic” and we’ll see what he’s working on next.

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Men Can Learn About Art Of Coordination For Colors & Patterns To Look Sharp And Smart.
Mens Fashion Tips: Dress For Success.

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Over the last years there has been a relative rush of books on eco and ethical fashion published across the globe. We think this is an excellent indicator of the public’s awareness of how, what, where and whom produced the clothes in our closets.

Sustainable fashion is fashion that is designed to be environmentally friendly. Fashion designers have recently adopted the idea of sustainability, using more environmentally-friendly materials and methods in clothing production like reduction in wastage, reduction in chemical usage, usage of scrap fabric, gunny bags etc. But are the apparel made out of them actually wearable? Yes, the answer is Dpol technology which can produce ecoi friendly garments which can actually divert us to sustainability keeping the costs low, so as to influence the fashion market on a big picture

The country where Mahatma Gandhi once created a revolution by wearing a simple locally hand woven cotton garment called the Khadi as a sign of independence is still a leader in terms of textile innovations. From high tech weaving to rediscovering ancient dyeing traditions, India has some interesting new answers for eco fashion design.

The first breakthrough comes from August Designs www.august.synthasite.com, which has taken an in depth approach to garment construction and developed a brand new patented technology called DPOL that produces ready to stitch, shaped, woven garment components. This considerably reduces fabric loss by approx 15-20% and lead time by approx 50%. DPOL supports sustainability by reducing chemical and other wastages (dyes, fibers, yarns, energy) by 17%-20%, thus imparting the eco-friendly nature to the apparels right from the inception of the process to develop the garments.

Apart from the eco-friendly aspect of the innovation, there are many notable uniqueness, some of these are: Continuity of design, proportionate design, non repeatable design and motifs etc.

The DPOL technology can be used to manufacture high quality fashion garments with mitering at various panels. Another advantage is that it can also support smaller orders: with quantities starting at one single unit, one can get garments according to their own fit, style and need. This could open brand new possibilities for sustainably minded designers: presently designers source normal fabrics and do the surface ornamentation (embroidery/prints etc) whenever required .This method gives them the opportunity to put the design into the fabrics. One can have different weaves or designs on pockets, collars, cuffs or wherever required. Weaves can produce different textures and designs as desired and fabrics can be designed as per the final silhouette of the final garment so that right kind of design falls at right place, giving a brand new meaning to custom-made!

'dpol' · Closets · Clothing Production · Depth Approach · Dyeing · Ethical Fashion · Fashion · Fashion Design · Fashion Designers · Fashion Market · Friendly · Future · Garment Construction · Garments · Gunny Bags · Khadi · Mahatma Gandhi · Materials And Methods · New Patented Technology · Scrap Fabric · Sustainable · Sustainable Fashion · Woven Cotton · Yarns