There has been a lot of attention given to the climate change debate in recent times. Both sceptics and environmentalists have been debating ferociously about the influence of mankind’s behaviour on the climate and what should be done about it.

However, climate change often steals the limelight from other environmental issues that are just as important and just as threatening as the effects of global warming.

There are many other reasons why we should be more environmentally aware and shop for more green and eco friendly products than just climate change and one important reason is Sustainability

Naturally human beings are quite greedy creatures. For generations we have plundered the world and taken what we needed but the Earth’s resources are limited and sustainability is one reason why we should be conscious about what we consume.

Regardless of the climate change debate, the fuels that supply us with energy to heat our homes and run our businesses, cars, hospitals and schools, will eventually run out. Cutting down on our energy consumption and monitoring our energy use is vital if we are to make the resources last as long as possible.

Alternative solutions need also be found and there are many eco friendly products that take advantage of green energy sources. Solar powered gadgets are one example. And a whole range of solar powered chargers, gifts and toys are available.

But sustainability doesn’t just include fuels. From what we eat to what we wear, we need to be conscious of what we are buying. Some fish stocks are running dangerously low and farming worldwide is stretched to its limit so its important we adapt our diet to ensure we can continue to feed ourselves.

Other items too such as cotton, silk, wood and other natural resources can be depleted by overuse. Sustainable alternatives are important in this area too like bamboo which is being used to make bamboo clothing which is just as soft and practical as cotton.

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Jute, the ‘Golden fiber’ as commonly known, is the second most important fiber after cotton!! Because of its cheap pricing and eco-friendly attributes. Partially a textile fiber and partially a wood, it falls under the category of Ligno-cellulosic fiber.

 

As a trade the history of jute products can be traced back to the 17th century i.e. during the British rule. The Tatas, the Birlas, the Bajajs and the Mittals – the legendary business tycoons of India had as their first business, jute products, to be exported and imported. The largest producer of jute products in the world – and the honor goes to India.

 

High moisture absorption capacity, flexibility and drainage properties are the features characterizing jute as an eco-friendly fiber and so jute products are considered as ecologically acceptable by the environmentalists. Advantages enjoyed by jute products over other fibers are abundant availability and bio-degradable properties.

Bengal- the name conventionally attached to jute products. Since the ancient times the women folk of Bengal have been using jute products, basically for household storage. Today, Bengal is the chief manufacture of jute products in India.

 

For centuries jute has been associated with flexible packaging, specially sacks, shopping bags and coarse door mats. And that’s it – there ends the domain of jute products. Jute jewelries, jute apparels, jute wall hangings were out of human range of imagination then. But in today’s date multiple and versatile jute products are creating a global market, resurrecting after it lost to synthetic packaging during the 1970s.

 

In its ‘second coming’, the range of jute has increased manifold and it spread from the packaging industry to the fashion industry. Designer sarees, salwar-kameezes, jewelries and foot wears are the new incarnations of the traditional jute products. Jute-blended carpets and rugs, decorative wall-hangings and tapestries, garden pot hangings, decorative hand bags, bed spreads, cushion covers, shopping bags, etc, etc….the range of jute products is ever increasing and under continuous improvisation.

 

The Indian jute sector comprises organized jute industry as well as a large number of cottage units providing employment to thousands of people. They create a myriad of utilitarian products made of jute which reflect the traditional excellence of Indian craftsmanship.

 

The increasing popularity of the jute products is basically for its low cost which makes it easily accessible to the poor citizenry. The low price, however, never compromises with quality and fashion. The gorgeously embroidered jute apparels can make nice replicas of silk and can give the other fiber industries a run for money…..!!

The Indian Jute Industries Research Association (IJIRA) in association with Indian jute industry has recently developed food grade jute bags and cloth called Hydrocarbon free jute bags conforming to international standard specifications. These bags and cloth have a large demand in export markets for packing cocoa beans, coffee beans, shelled nuts and other food products.

 

Furniture is the latest forthcoming area in the domain of jute products. Decorative jute bags; jute slippers, shoes and non-reusable slip-ons; and jute wall hangings are gaining popularity world wide. Be it conserving the soil and environment or in applications like civil engineering or packaging and fashion industry, the time has come for this natural eco friendly fiber to take over with the ideal solutions for saving the modern world.

 

One of the most valuable natural resources of India, jute is a truly versatile fiber and that is the essence behind the popularity of jute products in the world scenario.

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Versatile and incredibly varied, eco-friendly products gradually become part of our lives. People can now shop for eco friendly products according to almost any category related to human activity; there are green clothes, organic food, gift ideas, green services, green appliances, sustainable building, and environmentally friendly solutions to almost anything you can think of. Reduce, reuse and recycle, this is what defines a green lifestyle. The very preference for eco friendly products comes with a certain level of awareness or consciousness that involves consideration for the planet we live on and for the heritage we leave to the next generations.

Many of the items we use on a daily basis have eco-friendly alternatives, but most of us have not even heard of them. A housewife may not be thrilled about using a bio-based solvent instead of her efficient chemical bleacher. Poor efficiency is what we fear most in eco friendly products, and hence the reluctance to use them.Thousands of other similar examples can be found in daily life. In fact, some ‘impossible to make’ changes may be encountered with the most convinced of environmentalists. Unless we change mentality, it will be long before people start using eco friendly products regularly.

A cleaner Earth is not therefore possible without a change of paradigm. When one starts to rely on eco friendly products, that person will make green transformations and choices more easily. When you become committed to the Earth’s cause, you’ll feel guilty wasting water, electricity or consuming lots of fuel resources.The green phenomenon is therefore a lot more complex than we suspect, and it touches on more issues of which eco friendly products make only one. Hybrid cars or electric vehicles, alternative heat and power sources, the replacement of incandescent bulbs with light-saving ones, all these are examples of transformations that are currently taking place.

Anyone can start using eco friendly products, and make the environmental exercise a daily practice. When families behave ecologically responsible, children receive the green education necessary for supporting the environmental efforts required from the next generations.Hence, green education starts at school by direct example. A child who grows with eco friendly products will become an environmentally responsible adult.

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