When it’s hot outside and you’re wearing a t-shirt with a good sized print on the front it can be really uncomfortable if it wasn’t printed with a waterbased discharge print also known as direct to garment printing.  There are several advantages to having a shirt that is printed using discharge ink.  Some of those advantages include:

The ink changes the color of the cotton that it comes in contact with, instead of putting a layer of paint on the shirt.
Discharge shirts look like chic designer shirts that are being sold in boutiques and high end shops.
Discharge shirts are literally cooler.  Since the ink changes the color of the fabric, the shirt can breath easier and helps keep you cooler when it’s hot.
Discharge shirts are softer.  No more stiff, sticky ink on the front or back of your shirt.
Discharge shirts are more eco friendly.  Since the ink is water based, it’s better for the environment.
Discharge printing doesn’t crack, fade or wash off over time.

So, next time you’re out looking at some fresh new clothes, pay attention to who the image was put onto that piece of clothing.  If the image on the shirt feels rough and kind of stiff, you can be sure that it wasn’t screen printed with discharge ink.  With shirts that have been printed using discharge, the image on the shirt doesn’t feel like it’s on top of the fabric, it feels like it’s part of the fabric.  If you’re wanting some custom screen printing done on some t-shirts let us know and we can help you out.