Jack Pat Wood | Eco Friendly ideas

TAG | Clothing Production

Jul/10

4

SANS. HOME MADE.


Lika Volkova of SANS clothing line and Scott Hahn of Loomstate and Rogan brands talk about sustainability in fashion industry. Is it possible to create an eco-friendly label? Lika Volkova, the designer behind SANS clothing line says no. The result of a new clothing line is, of course, more clothing. When all is said and done, this means that more factories are running, more trucks are transporting, and ultimately, more waste is being created. Organic cotton? Well, it just another myth. Cotton — organic or not — requires excessive amounts of water to produce. Lika urges us to stop using green and sustainable labels and rethink clothing production instead. The result would be making things a little bit better and move incrementally towards greener design. In Likas opinion this includes using both organic and synthetic fabrics. Based in New York, Lika and her partner Alessandro DeVito have created the SANS clothing line in order to explore what a legitimate path to the future would be like in terms of clothing design and sustainable production. Lika moved to the US from Russia at 17 and started an independent line called ANTILIKA in New York several years later. After her first runway show, Lika realized that her interest was not in the fashion worlds system of brands, marketing, and the spectacle of shows. In fact, she sees large-scale shows contributing to the industrys overall carbon footprint as professionals fly around the world multiple times a year to see

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Over the last years there has been a relative rush of books on eco and ethical fashion published across the globe. We think this is an excellent indicator of the public’s awareness of how, what, where and whom produced the clothes in our closets.

Sustainable fashion is fashion that is designed to be environmentally friendly. Fashion designers have recently adopted the idea of sustainability, using more environmentally-friendly materials and methods in clothing production like reduction in wastage, reduction in chemical usage, usage of scrap fabric, gunny bags etc. But are the apparel made out of them actually wearable? Yes, the answer is Dpol technology which can produce ecoi friendly garments which can actually divert us to sustainability keeping the costs low, so as to influence the fashion market on a big picture

The country where Mahatma Gandhi once created a revolution by wearing a simple locally hand woven cotton garment called the Khadi as a sign of independence is still a leader in terms of textile innovations. From high tech weaving to rediscovering ancient dyeing traditions, India has some interesting new answers for eco fashion design.

The first breakthrough comes from August Designs www.august.synthasite.com, which has taken an in depth approach to garment construction and developed a brand new patented technology called DPOL that produces ready to stitch, shaped, woven garment components. This considerably reduces fabric loss by approx 15-20% and lead time by approx 50%. DPOL supports sustainability by reducing chemical and other wastages (dyes, fibers, yarns, energy) by 17%-20%, thus imparting the eco-friendly nature to the apparels right from the inception of the process to develop the garments.

Apart from the eco-friendly aspect of the innovation, there are many notable uniqueness, some of these are: Continuity of design, proportionate design, non repeatable design and motifs etc.

The DPOL technology can be used to manufacture high quality fashion garments with mitering at various panels. Another advantage is that it can also support smaller orders: with quantities starting at one single unit, one can get garments according to their own fit, style and need. This could open brand new possibilities for sustainably minded designers: presently designers source normal fabrics and do the surface ornamentation (embroidery/prints etc) whenever required .This method gives them the opportunity to put the design into the fabrics. One can have different weaves or designs on pockets, collars, cuffs or wherever required. Weaves can produce different textures and designs as desired and fabrics can be designed as per the final silhouette of the final garment so that right kind of design falls at right place, giving a brand new meaning to custom-made!

Siddhartha is a graduate from National Institute of fashion technology, India. His dream has been to color the canvas of fashion in a unique sustainable way.

Siddhartha has been working with notable designers of India. His signature DPOL technology has been acknowledged and appreciated at National level seminar by stalwarts of fashion and textile industry. Also, won best innovator award in the field of fashion, at NIFT in May’2008. He has enthralled his audiences as a principal speaker for his innovation at national and international conferences and workshops.

Marked with 2 years of research, he invented DPOL technology and there after went ahead to acquire a patent for it. Leveraging on the technology he produces eco-friendly, sustainable, economic, state of art products. His collection showcases the ability and benefit of technology in aesthetics. Not only this, there are many commercial benefits which wraps drastic decrease in lead time, minimal usage of chemicals and minimal waste during production. He introduce to the world a collection prepared using his technology giving a new dimension to design.

He believes in elegance and simplicity, with this he presents to you the brand ‘August’. August is here to dress the world, both men and women in indo-western clothes. Glory of colors, grandeur of design, attention to details, makes the sumptuous dream a reality. August accentuates the concept of freedom and flow as the soul of all ensembles. Overall this culminates to a majestic collection and lives up to the literal meaning of the brand name ‘August’.

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