Chad Jackson of Aberdeen Group discusses drivers behind green product development and why 96% of companies are pursuing green initiatives. He explains that companies are exploring the changing business landscape, as well as the tools used by best-in-class companies to deliver eco-friendly products. The growing challenge for engineers today is designing green products without missing project deadlines or exceeding development budget.

Aberdeen · Aberdeen Group · Business Landscape · Chad · Development · Development Budget · Eco Friendly Products · Green · Initiatives · Missing Project · Product · Project Deadlines