Estethica is the eco-friendly fashion showcase of London Fashion Week and SS10 was sponsored By Monsoon for the fifth season running.  Eco designers not only have to create beautiful pieces that will set our hearts racing; they have to ensure the environment is not damaged, the rights of workers are fair and resources are not wasted.  Tough call but as you can see below, they have pulled it off:

Not dragging their feet are two eco-friendly shoes designers: Beyond Skin and Nina Dolcetti.

Beyond Skin are vegan shoes designers using PU plastic rather than leather. Their SS10 collection introduces a capsule evening wear range. They are excited about the US store Anthropologie arriving soon in to the UK (Regents St.) because they will be stocking their new pumps  ”Beyond Skin Sole”.

Nina Dolcetti designs leather footwear but only uses left overs, off-cuts, old colour swatches and any other unwanted pre-consumer waste to create her shoes. Left over leather soles are used from other shoe companies, re-cut and re-stamped with the correct size.  All the shoes are limited editions as the design and colour depends on the left overs.  So if you want to be ethical but can’t bear to give up your leather shoes – this is your kind of brand.

Hats off to Pachacuti who design fedoras and panama hats whilst ensuring just remuneration for current weavers, ensuring sustainablilty and training a new generation in weaving techniques.Their SS10 collection was inspired by the painters and sculptors of St. Ives in Cornwall, with the interweaving diamond shapes drawn from the sculptures of Barbara Hepworth.  Vivid colours and intricate detailing keep the authenticity of the Inca heritage.

Makepiece spins a yarn with their SS10 knitwear collection “the Matrimony” which was inspired by  Nicola Sherlock’s (the designer) own wedding this year. This collection sees delicate fine knitwear with ruffles, ruching, ribbons and plaits creating a romantic feel. Light airy colours of sky, petal, lilac haze and cream mingle with more earthy colours of evening green and dark earth.  The knitwear company is based in the Yorkshire Pennines where they take the natural yarns from their own sheep, spin them as locally as possible and knit them in their own community.  Buy from Stella, 5 Upper Market Hall, Camden Lock, London.

Anatomy’s SS10 collection shows tailored pieces in navy with an accent of red in buttons and buckles. Fabrics used are bamboo for their denim pieces; hemp and cotton blend for their fun stripey pencil skirts and jackets ; and a linen silk blend. Best sellers are their fencing styled waistcoats and jackets which flatter the figure and emphasise or give the illusion of a waist. A perfect brand for the woman who prefers her clothes structured. Buy online from www.devidoll.com

The Bees Knees – Designer Ada Zanditon created a Buzz with her SS10 collection “The Colony”. Inspiration came from bees. Main palette is red and navy. Hexagonal shapes were widely used  in patterns (as seen in the red tunic dress on the hanger) and to make 3D sculptural pieces such as the navy interlock skirt & cape. All fabrics used are organic and natural. Her designs can be bought from Digitaria, 60 Berwick St. London.

Soaring high is Christopher Raeburn’s SS10 collection made of re-appropriated military parachute fabric. The garments are brought to life with splashes of rainbow colours – red, orange, yellow, green ,blue, indigo and violet, with circle cut outs appearing on lapels and around hoods for decoration. Mainly designing outerwear such as parkas, bomber jackets, macs, capes and ponchos, Raeburn has created a capsule collection of dresses for SS10 with his orange creation being worn by Hilary Alexander to Downing Street.  Also this season, he has introduced the “jellyfish” bag made of woven netting with parachute fabric and cord .His designs for men can be bought from Liberty and for women in Browns Focus.

Elena Garcia’s SS10 collection is called “ Silk Safari” and was inspired by the films The English Patient and Lawrence of Arabia. Colour palette is chocolate brown, charcoal and ivory to capture the romance and the earth tones of the landscape in these films.  Garments come in one size but can be adjusted by means of ribbons or shell buttons – great concept when you’ve eaten too much for dinner!  The garments are made from organic and peace silk.

Beautiful Soul specialises in creating pieces from Japanese vintage kimonos (dating back to the 1940’s)  and has named her SS10 collection ”Miss Butterfly” after Puccini’s Madam Butterfly. Another source are vintage saris, and other fabrics used are peace silk, organic jacquard, handloom cotton and bamboo jersey. Although the designs can be reproduced, each garment is exclusive due to the fabrics used originating from a limited source of vintage kimonos and saris. Beautiful Soul is happy to create commissioned pieces and for you to select your own Japanese vintage kimono for the fabric.  You can buy  from Junky Styling , 91 Brick Lane, London.

Article 23 in the UN Declaration of Human Rights states “Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity”. And this is the commitment for Paris based fashion brand Art.23 whose garments are made in India where they ensure the most fundamental rights of the workers are upheld and their vital needs are seen to. Art.23’s SS10 collection was inspired by “Alice in Wonderland”- invoking the spirit of Alice for adventure in their women’s collection and a minimalist man in Wonderland who is ready for any occasion in their men’s collection.  Coral for women and mauve for both are the SS10’s colours to join their basic black and white palette. Truly playing in Wonderland sees the introduction of the Unisex collection with t-shirts, shirts and the unisex fantasy trench coat sporting six engraved buttons with closing for man & woman. SS10 also sees the introduction of peace silk jersey to their fabrics of organic cotton.  Buy  from  KJ’s Laundry, 74 Marylebone Lane, London .

Fifi Bijoux’s SS10 collection is in ethically mined silver and romantically called “Two Hearts Collide”. This is the first time they have introduced silver usually creating delicate pieces in gold. This is for the woman who prefers luxury timeless jewellery.  They also specialise in ethical engagement and wedding rings. Buy in London from Charles Fish, Canary Wharf; Cerise, 94 Columbia Rd, E2; Eco Age 213 Chiswick High Rd; Equa, 28 Camden Passage, Islington; or Nude, 36 Shepherd’s Market, Mayfair .

Estethica designers have shown that we can maintain our fashionable individual style; whether it is tailored, structured, romantic, bold, casual, quirky or glamorous; and keep the environment safe, ensure no-one is exploited and resources are not wasted. We can now strut our stuff happy with the knowledge we not only look great on the outside, but we feel good on the inside.

For help with eco-friendly personal shopping in London and image consultancy visit frumpytofunky’s website: www.frumpytofunky.com

2010 · Barbara Hepworth · Colour Swatches · Diamond Shapes · ecofriendly · Estethica · Evening Wear · Fashion · Fashion Showcase · Fedoras · Fifth Season · Inca Heritage · Knitwear · Leather Footwear · Leather Shoes · Leather Soles · London · London Fashion Week · Matrimony · Panama Hats · Plaits · Shoe Companies · Spring/Summer · St Ives · Vegan Shoes · Vivid Colours · Week

The Football Maestro betting system and E-mail selection tipping service
The Football Maestro – 2010 Season

2010 · Betting System · E Mail · Football · Football Betting · Maestro · Mail Selection · Season · Tipping Service

The Mountains of the Moon Spring 2010 collection, titled Etendue Sauvage dans la Grande Ville (Wilderness in the City or Urban Wilderness), is inspired by the concept of discovering nature in urban environments. The designs are elegant but edgy, and classic but fresh. As with every Mountains of the Moon by Melissa Baswell collection, each design in Spring 2010 is made from sustainable fabrics (organic cotton, hemp, and tencel), dyed with eco-friendly low-impact dyes, and produced locally using fair wage labor.

2010 · Baswell · Collection · Dyes · Fabrics · Hemp · Low Impact · Melissa · Moon · Moon Spring · Mountains · Mountains Of The Moon · Nature · Organic Cotton · Spring · Tencel · Urban Environments · Urban Wilderness

www.solidworks.com Can your company meet customers growing demand for eco-friendly products? In a couple of years, you wont have a choice. Sustainable design gets you there ahead of the market with great, green products. Sustainable design hinges on life cycle assessment (LCA), an in-depth, cradle-to-grave analysis of your product. LCA gives you the information and confidence to make smart, environmentally friendly decisions before manufacturing begins. If you want to reduce your products environmental impact and differentiate your company, using SolidWorks Sustainability is the clear and easy way to take those first steps.

2010 · Confidence · Decisions · Eco Friendly Products · Environmental Impact · First Steps · Hinges · Life Cycle Assessment · SolidWorks · Sustainability · Sustainable Design · Xpress

Reliance is ready for a big surge: Mukesh
Ahead of India are the best ever years in our country’s history and Reliance is well-placed to be at the vanguard of India’s epic leap forward, says Mukesh Ambani.

Read more on rediff.com

Topanga Days 2010 One Canyon, One World
Even if viewed from a far-off distance, let’s say from some other planet, the festive frolic and gala gathering taking place at the Topanga Community House at the end of May, could still be easily identified as the unmistakable, unstoppable, growing but still grounded cosmic celebration known as Topanga Days. With its hula hoops, bubbles, fairy wings and good vibes, it is that recognizable.

Read more on Topanga Messenger

2010 · Bubbles · Canyon · Community House · Cosmic Celebration · Days · Fairy Wings · Frolic · Good Vibes · Hula Hoops · India · Leap · Messenger · Rediff · Reliance · Topanga · Topanga Canyon · Topanga Days · Vanguard · world

Back in March, the Motivators crew set up shop and headed to the 2010 Go Green Expo at Pier 92 in NYC. A bunch of Motivators staffers were on hand to talk to attendees and educate people about the benefits of using eco-friendly promotional products! Check out the video to see how we exhibited, what we found and which of our customers were right there along side us handing out eco-friendly promotional products that we provided!

2010 · Attendees · Exhibits · expo · Expo 92 · Green · Motivators · People · Pier 92 In Nyc · Promotional Products · Staffers

Attractions: Week of May 27
Area attractions run on a rotating basis as space allows.

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Literature Festival ‘Prima Vista 2010′ reaches new heights
TARTU/TALLINN – The Tartu International Literature Festival “Prima Vista” is a feast for everyone who values books and reading.

Read more on Baltic Times

'Prima · 2010 · Baltic Times · Bradenton Herald · Feast · festival · heights · International Literature · Literature · Literature Festival · Prima Vista · reaches · Tallinn · Tartu · Vista

The girl who kicked the hornet’s nest
What’s more anticipated than LeBron James playing in New York and attracting more buzz than the Waverly? Stieg Larsson’s “The Girl Who Kicked the Hornet’s Nest.” Already an international bestseller and the most-preordered US novel on Amazon, the Swedish crime thriller hits the shelves here Tuesday. The…

Read more on New York Post

May 22-29, 2010
SATURDAY, May 22Midnight(DIY) Turf War 12:30 a.m. (HGTV) Bang for Your Buck — Guest rooms remodeled on $60,000 budgets. (CC) 1:30 a.m. (HGTV) House Hunters International — Two men search for a home in a Spanish village.

Read more on Inside Bay Area

2010 · 2229 · Amazon · Budgets · Buzz · Crime Thriller · Diy · HGTV · Hornet · Hornet S Nest · House Hunters International · International Bestseller · Lebron James · Men Search · New York Post · Novel · Shelves · Spanish Village · Stieg Larsson · Turf War · Two Men · Waverly

Special Thanks To Jonathan Monina & Sean Cunningham for their amazing videography. Thank you Peter C Lam for hair. Thank you to KMS California for the amazing hair products. Thank you to elf cosmetics for their makeup products. Thank you to Julia Cairo for her styling genius. And thank u to my talented models, amazing team and photographer Erik Dong. c. marchuska is an eco-friendly clothing line by Christine Marchuska and Brooke Bresnan, which provides chic and sustainable clothing at affordable prices. Manufactured in New York City, the clothing is designed to embody versatility throughout different trends and seasons in order to stay true to the sustainable fashion mantra of producing less waste. The sophisticated clothing with green benefits is a perfect match for the socially conscious woman that doesn’t want to sacrifice style, price, or comfort to help save the planet. c. marchuska is sold online at www.cmarchuska.com and at the following stores: Montmartre (NY, NY), Blush (NY, NY), Kaight (NY, NY), Eco Citizen (San Francisco, CA), Peters Path Store (Atlanta, GA), Estray Clothing (Bay Village Beach Haven, NJ), Down To Earth (Telluride, CO), Shift (Hyannis, MA), A Stone’s Throw (Madison, WI), Runway 7 Ecofashions (Latham, NY), A Green Wardrobe (Sausalito, CA), Therapy (Auburn, AL), Bangle & Clutch (South Windsor, CT) and Berlin’s (Charleston, SC).

2010 · Auburn Al · Beach Haven · Bresnan · Clothing Line · Conscious Woman · Eco Friendly Clothing · Elf Cosmetics · Hair Products · Hyannis Ma · Kaight · Makeup Products · Montmartre · Perfect Match · Peter C · Peters Path · Sausalito Ca · South Windsor Ct · Spring/Summer · Sustainable Fashion · Talented Models · Telluride Co

Eco-friendly fashion is a hot trend. And you don’t have to sacrifice style or pay an arm and a leg to get eco-friendly trendy clothes. In this article we will talk about what is eco-friendly fashion, some eco-friendly fashion trends and designers that are offering stylish and affordable eco-friendly fashion clothing.

Different people define eco-friendly fashion differently but some of the key elements to eco-friendly fashion are materials and processes used by designers and manufacturers that are friendly to you and the earth. This may include materials such as organic cotton, bamboo, flax and hemp, among others that are biodegradable. Or use of processes that are organically safe and eco-friendly. For example, organic cotton production processes do not use pesticides that can harm your health or the planet’s health. Eco-friendly fashion trends also include packaging that is eco-friendly.

The benefits of eco-friendly fashion are not only long term value to the environment but it could have short-term health value to the user. Conventional clothing dyes and garment finishes can cause a wide variety of health problems from skin rashes, headaches, nausea and fatigue. Symptoms could include red cheeks and ears, dark circles under the eye and learning or behavior problems.

What’s hot in eco-friendly fashion? Use of eco-friendly silk, organic cotton and bamboo is hot. Although what gets branded as organic and ethical for silk depends on the type of silkworm used, and whether the silk-worm is killed as a by-product of the harvesting. Increasingly eco-friendly fashion designers are using natural color cottons, wools and other material to create outfits or vegetable dyes that are safer to make and use. Bamboo organic fabric is becoming quite trendy. Clothing made of bamboo organic fibers are robust and durable as denim even as it is soft and smooth as fine silk. Bamboo organic clothing can provide other benefits such as removing moisture and bacteria from the skin.

Talking about eco-friendly designers, Shubrah Designs at shubrah.com is solely focused on eco-friendly fashions. Designer Shubhra Chandra seeks to blend east and west seamlessly into a trendy line of casual tees and evening looks. She believes in natural fabrics and responsible and sustainable business practices.

Natalie Portman has teamed up with Tony Shoe Line to create designer shoes made of alternative materials. As she says, “This collection offers a great selection without compromising quality or style”. Stella McCartney has created a collection called “Green Collection” using only organic materials. She also tries to use eco-friendly material and processes throughout her various collections.

All-in-all, eco-friendly fashion trends are becoming more mainstream with each passing day. Countless haute couture designers are already successfully incorporating eco-friendly designs into their catwalk shows and my bet is that this trend is here to stay.

To know more about various eco-friendly designers, please search for eco friendly fashion online! You can find more details on Shubrah Designs at www.shubrah.com and you can read her blog at http://shubrah.blogspot.com/.

2010 · Clothing Dyes · Cotton Production · Dark Circles Under The Eye · ecofriendly · Fashion · Fashion Clothing · Fashion Designers · Fashion Trends · Health Value · Materials And Processes · Nausea And Fatigue · Nausea And Fatigue Symptoms · Organic Clothing · Organic Cotton · Organic Fabric · Organic Fibers · Red Cheeks · Silk Worm · Trends · Trendy Clothes · Trendy Clothing · Vegetable Dyes · Wools